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Optimize your site and online channels for sale conversions. Is your site reaching it's full potential? Maybe your seeing high traffic but low conversions? We can help identify, adjust and improve traffic to sales.
SEO
A strong Search Engine Optimisation strategy to increase sales involves;
- Analysis of your current website SEO.
- Analysis of your traffic behaviour (Who they are? Where they come from? What they do?).
- Define conversion 'drop offs' - i.e. where they are leaving before completing a sale and why?
- Site optimisation testing - perhaps your advertisements or content would provide better results in a different layout?
- Conversion page awareness - making sure your traffic knows where to go.
- Define and develop customized reporting.
Social Conversations
Customers are over 80% more likely to make a purchase based on other customer reviews than your own. Social Conversation refers to the talk about you and your products or service. Increasing positive conversation and utilising appropriate media formats for this to take place in, assists in your sale conversions.
- Analyse your conversations/mentions over content sites (websites, articles, blogs etc.).
- Analyse conversations/mentions over social media platforms (Facebook, Twitter, MySpace etc.)
- Develop an online channel strategy to create awareness and inform about your product
- Develop a strategy to encourage conversation about your product/service after a customer makes a sale
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